Why do Developers go Astray? from "The Design of Everyday Things," Donald A. Norman
m The Reward System
Ô The design community usually puts "aesthetics" ahead of "pragmatism."
m Designers are not Typical Users
Ô They become so expert in "using" the system they are designing they can't believe anyone else can possibly have a problem.
m Designers Must Please their Clients
Ô There clients are usually not users!